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There are three main things to look for when buying gold plated jewelry:

gold plated jewelry guide base metal


The base material should always be lead, nickel and copper free to avid any skin irritation. The best options are a brass or stainless steel base 

gold plated jewelry guide jewellery finish


The finish of a plated piece of jewelry can greatly affect the look and durability. The best finish for gold plated jewelry is a PVD coating with a nice polish.

gold plated jewelry guide gold layer thickness


Lastly and most importantly, the thickness of the gold layer. The thickness will greatly affect how long your gold plated jewelry will last before fading. 


  • Gold plating can be done using real gold, or other elements that have a gold-look to them so be careful when buying gold plated jewelry.
  • With gold being very expensive, many companies will plate their products very thinly (0.1 microns or less) to cut costs. This dramatically reduces the lifespan of the jewelry. So be sure that you know what you are paying for!
  • Some companies will charge a high price and all of that cost comes from marketing expenses, packaging, a large mark up/profit margin, etc. Be sure you don’t get ripped off from companies selling a $1 plated piece for $100 to make it seem high quality and not as cheap as it is.

How We Do It

1. We make Gold PVD Bonded jewelry which is the highest quality available, guaranteed to last longer than regular gold plating.

2. Our gold bonded jewelry is made out of premium materials, including a lead, nickel and copper free brass or stainless steel base.

3. Our jewelry is made with real 18k gold and contains over 10x more gold than our competitors plated jewelry.

For more information click here.

Regular Gold Plating

Low Quality, Low Durability.

Our Gold Bonding

Best Value, High Durability. 

Every hard earned dollar is important. Hopefully this helped you get a better idea of what to look for so you can get the best value for your money. Shop Smart!